When the energy is low, buyers scroll past — even if the deal is good.

  • Sales people sound scripted and uncomfortable.

  • Videos are filmed quickly with no direction.

  • Content is reused for ads without being designed for ads.

  • Spanish-speaking buyers are either ignored or poorly targeted.

The issue usually isn’t the inventory or the offer - it’s the creative.

Check My Work

I help dealerships create short-form video ads that feel natural, confident, and exciting - so buyers actually pay attention.

  • On-camera coaching for sales staff (this is HUGE)

  • Filming with ad placement in mind (Meta/vertical)

  • Clear, confident messaging - not memorized scripts.

  • English and Spanish versions of the same ad.

  • Fast, organized delivery your team can use immediately.

I don’t run ads or manage campaigns - I focus strictly on creating better-performing video creatives.

I have over 2 years of experience working in-house with car dealerships, creating social media content that builds trust, drives engagement, and supports vehicle sales — even when posts don’t go viral.

Let's Work Together

  • Worked directly with dealership sales team.

  • Created video content used for promotions and ads.

  • Produced bilingual (English & Spanish) content.

  • Helped generate buyer interest and credibility through social media.

  • Experience directing non-actors on camera.

SAMPLE AD VIDEO CONCEPTS

Below are examples of short-form video ads designed specifically for dealership marketing.

Salesperson Walkaround – English Version

Salesperson Credit AD – English Version

Meme-like AD

RADIO AD - Spanish

Let's Work Together

 ZAG Motors is a used car dealership that decided to implement social media to their marketing efforts, more specifically TikTok. I carefully crafted a social media strategy that not only allowed the account to reach over 11M people but also fostered meaningful conversations with potential customers. 

WHO IS ZAG MOTORS

ZAG Motors is a family-owned used car dealership with over 19 years of experience in the industry. They offer financial options for every type of credits, helping people from all backgrounds to get the car they deserve. Back in 2023 ZAG Motors took the step to the future by adding a Social Media Marketing department to the team to stablish themselves in the online landscape.

THE CHALLENGE

ZAG Motors faced several key challenges: 

  • Building an audience from scratch on a platform dominated by young users.

  • Creating engaging content that would resonate with potential car buyers.

  • Stablishing a social media presence in an industry often viewed with skepticism

THE APPROACH

 I began by testing various types of organic content to identify and understand the audience that I was growing. This experimental process helped me understand:

  • Which content formats performed best

  • Optimal posting times and frequencies

  • Production requirements and resource allocation

After that, strategic content pillars were developed: 

  • Top of Funnel: Entertainment content about cars and the automotive industry

  • Middle of Funnel: Detailed vehicle showcases and educational videos

  • Bottom of Funnel: Customer testimonials and specific vehicle specials, promotions and benefits content.

THE RESULTS